Challenge:
This tourism company was looking to increase traffic to their site during the non-peak season to boost awareness and vacation bookings. The company tasked MediaTamer with reaching users in the research phase of planning for vacations.

Solution:
The campaign was launched using both search retargeting at the keyword level and site retargeting. With quick learning from the campaign launch, our team was able to optimize the keywords and target specific travel blog domains to more precisely reach potential customers. After expanding to include more international travel sites, the team developed a more effective keyword list and scaled performance.

Results (Improved the Client’s CTR):
Through multiple tactics and optimizations, MediaTamer achieved a CTR of 0.13%. The travel company chose to extend this campaign into their busy season to maintain a consistent flow of website visitors.