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MediaTamer Fractional CMO Services: Your Marketing Growth Blueprint
The Six Fundamentals of Our F-CMO Service
1 Know Where You Are Going:
Define your business and its goals is the essential first step towards achieving scalability and overall success. – this is the 1st fundamental of effective marketing.
2 Understand Your Buyer:
Know your target customer where they are, how to engage them, and why they do or don’t do business with you – this is the 2nd fundamental of effective marketing.
3 Positioning Your Offer
The 3rd fundamental is to understand the path to a sale and how your services meet the needs of your customer will properly position your services for conversions.
4 Align Sales & Marketing
The fourth fundamental is making sure sales and marketing are working in concert. This is important to promote operational efficiency and sales growth.
5 Cadence for Planning & Accountability:
Accountability, the fifth fundamental is about creating a strong marketing plan, supported by a consistent cadence and defined accountability.
6 Structuring Processes for Campaigns & Creatives:
The sixth fundamental is knowing how much and where to spend your marketing dollars, for the optimal return on your marketing investment.
Our Approach
We believe marketing should be simple and effective. Our approach starts with the six fundamentals. These are the foundation of our system – simple, yet powerful building blocks. Once these are implemented, effective marketing follows.
The Process
We take full accountability for your marketing strategy and beyond. We build your marketing system, manage its execution with your team, and ensure it generates sales. Our tested process is tailored to suit B2B and B2C companies of all sizes and industries. It’s a reliable, consistent, and adaptable approach that accommodates your distinct marketing requirements.
Discovery Meeting:
At a strategic level, “why?” is the most important question to ask and answer. We want to understand your overall objectives for the your business, and determine if the courseCREEK model is a good fit.
Marketing Audit:
MediaTamer will conduct a marketing survey with the key stakeholders and customers, and review any additional information provided. The survey follows our six marketing fundamentals establishing a baseline of where the company is today. The survey and external findings are used to create a detailed analysis of your marketing strategy and execution and a list of recommendations.
Foundation Sessions:
Marketing Strategy Session During this session, we begin to formalize your Six Marketing Fundamentals by establishing your Wildly Important Goal, or WIG, clarify what we know about your customer(s) and understand how to position your offering in the mind of the customer. We will also review how marketing can support your sales process.
Action Session and Kickoff :
This is where the action happens. We formalize your two-year WIG and begin developing your marketing strategy. We complete a DOS exercise to uncover opportunities, then use these opportunities to formulate our 90-day priorities. We develop your scorecard, evergreen marketing campaign plan, and campaign budget. Kickoff is approximately 1-2 weeks after the action session.
Deliverable: Foundation Quarter Plan and Kickoff:
We will deliver a full foundational report and strategy document including the first quarter Foundational Plan. The first quarter plan is used to establish a foundation for your marketing efforts and includes scorecard metrics, campaign themes, calendars, budgets, rocks and action items. The scorecard, rock and action item tools are configured to use in the Weekly Check-ins.
Quarterly Marketing Sprints: Execute & Optimize Your StrategyQuarterly Sprints
Once your marketing audit and foundation sessions are complete, courseCREEK kicks off your quarterly sprint and manages it weekly with check-ins. During the quarter we manage your team, your vendors, and our team to execute your quarterly priorities all with the overarching 2-year marketing goal in mind. Each quarter we facilitate a new action session for the following quarter and continue our sprint process.
Weekly Check Ins:
Each week we have a check-in call to review the scorecard, action items, results, and any hurdles. This call helps manage cadence, accountability, and stay focused on what’s most important for the business.
Execution & Accountability:
MediaTamer supports campaign management, process documentation, vendor management, and provides ongoing expertise, guidance, and coaching as we work together to reach your goals.
Action Session:
This session identifies the quarterly goals, the milestones to be met, and the metrics to record success. Once these are established, we develop the supporting marketing activities, processes, and address any obstacles.
Kickoff:
During the quarterly sprint kickoff, we deliver the marketing action report, establish the quarterly theme, confirm the budgets, and action items, and then kickoff the marketing calendar and launch the campaigns.
Why Choose Us?
- Expertise and Experience
- Data-Driven Strategies
- Holistic View
- Continuous Improvement
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Explore Our Work
We’ve helped businesses across industries build powerful brands, generate leads, and scale faster with digital solutions that perform.
Data Driven Growth
We analytics and performance insights to craft strategies that deliver measurable results.
How It works
Our Process
We follow a proven four-step approach that takes the guesswork out of marketing and puts results front and center. Every step is tailored to your business needs, ensuring your success from day one.
Discover & Diagnose
We dive deep into your business, goals, and challenges to understand what’s working and what’s not.
Strategize & Plan
Based on our findings, we craft a plan aligned with your objectives and growth targets.
Execute & Optimize
Our team launches your campaigns and continuously fine-tunes them for performance, ROI, and impact.
Report & Grow
You get transparent, easy-to-understand reporting that shows progress—and helps us scale what’s working.
