Did you know digital marketing is a big part of digital transformation and 26% of digital marketers predict digital to be the lead startup budget allocation by 2022?

1. Captivate your audience with video

Video content should play a huge role in digital marketing strategy for small companies as well, as digital platforms such as YouTube, Vimeo, and other video sharing sites are getting more traffic than ever before.  Two thirds (65%) of internet users watch digital videos on a monthly basis while 44% watch on-demand TV online once per week or more often. Youtube reports it has over one billion viewers who watch billions of hours of video daily.   Video is not just for social media and multimedia campaigns anymore, but also great for any website!

2. Make your digital space original

Today, there are over three million websites with blogs hosted on the internet and each one of them provides digital marketers a unique opportunity for exposure.  There is plenty of digital space online to explore, but it’s important to avoid digital clutter by having original content. The last thing you want is for people not to take you seriously or think that what you are doing doesn’t seem genuine because the digital content you post seems too easy or “shallow.”

3. Social-Proof yourself

Let’s talk about social media people! It’s no secret that social channels have taken over digital marketing strategies.   People share their photos, videos, thoughts, and much more via Facebook, Twitter, Instagram and this is how digital marketers can learn about their customers.  For small businesses, social media provides a great opportunity to build up one-on-one relationships with potential and current customers.

One digital marketing strategy that has become popular over the years is influencer marketing. Influencers are digital content creators or people with large followings on social media who have the ability to persuade others by being relatable and charismatic online.   These digital marketers have the power to influence purchase decisions for small companies due to their loyal following! They can also help digital marketers reach out to new audiences because they spread awareness about products through word-of-mouth recommendations.   

4. Make your digital space social

The more interactive your digital space is, the more opportunities your company will have to gain digital exposure and attention. Your digital marketing strategy should be built on the idea of “social by design.” If your digital marketing is not easily shareable, people won’t bother sharing it.  Make sure you always ask yourself: What’s in it for me? Make everything easy to use!

5. Say something interesting

Staying up-to-date with digital marketing news and trends will allow digital marketers to stay ahead of the competition and know what works and what doesn’t. To do so, there are plenty of digital marketing blogs that provide insights into digital strategies, best practices, etc. which digital marketers can subscribe to and read at their convenience.   Some great ones include Traackr, Social Media Today, Content Marketing Institute, and Search Engine Journal.

6. Be everywhere digital marketers are

It is important for digital marketers to go where their customers are, which means digital marketing trends may change from time to time as more people move from one digital platform to another. A digital marketing strategy should cater to a wide range of digital platforms such as Social Media, Video Channels, Messaging Apps, etc. In order not to be left behind it’s important for small companies with limited resources to adapt quickly by staying with the times and going where their audience is.   

7. Measure everything digital marketers do  

Digital measurements provide a window into a company’s performance levels with the ability to see what works and what doesn’t work over time .  Digital marketers should measure the digital performance of their campaigns in order to grow digital brand awareness and maintain a competitive advantage. This includes measuring brand mentions, digital brand engagement, and digital sentiment among other digital marketing metrics.

8. Start small and think big  

Just like any business venture, digital marketing takes time to pay off; every campaign digital marketers run will not be an overnight success story! But with patience and hard work, digital marketing can help grow small businesses into global companies.   

Happy Marketing!

Synchronizing Digital Marketing is a challenge. Having too many vendors can be such a headache. Websites, Google Campaigns, Social Media, Video Productions, Email Marketing, E-Commerce, Influencers, Affiliates, TV, Radio all handled by different companies can be a challenge to manage and a huge corporate agency can cost a fortune. MediaTamer brings marketing together in an affordable way for small to medium-sized businesses.