Is Your Company Digitally Fragmented?
To be successful in the digital online marketplace, businesses need to pull many different services together in a way that properly flows and funnels users into their sales & contact pipeline. Most digital companies out there specialize in one thing and many of them aren’t even good at that. You could have your website with one company, social media & reputation management with another, and all your email marketing, pay-per click, print, or video with others. Things become fragmented, the big picture is lost, and companies lose out on important opportunities to increase profits and serve customers.
One business we worked with had a stale outdated website that utilized zero capturing tools and no automated email marketing follow up. The owner was proud of the fact that they had somewhat impressive traffic reporting on their website. Obviously, the website was great because people came to it right? So wrong! We pointed out that the bounce rate was extremely high (78%) on their website, which means users were coming to the site, seeing the home page and leaving. This business owner spent a small fortune on digital advertising campaigns with Google and Facebook which drove them a considerable amount of traffic, but once the prospect hit their site all that money was wasted. Further, the ones who did convert actually had to call or email the company directly to do business with them. There were no “calls to action” and zero “behavioral strategies” in place to help with conversions. All that money on Google and Facebook advertising was ultimately flushed down the toilet.
The three main problems with most website and digital advertising companies is they outsource everything, they don’t have unified strategies for each digital component, and they’re not supplying customers with true results. Who cares how many users are visiting your website if none of them stay or are converted into sales? Even websites that are mainly “informational” benefit from connecting properly to the public. Being able to maximize all facets of the online market is what truly drives profits and successful companies. Technology is moving faster than ever and companies must take action now. The ones who don’t keep up are doomed to fall behind and will be scrambling or out of business in the next 3 to 5 years.
MediaTamer brings a full suite of assets together to seamlessly create a symphony of success. Our service is arguably the best in the industry and each one of our clients ends up being long term partners. MediaTamer only signs partners who want to dominate their industry and keep up with cutting edge technology to win. Our strategies and digital technologies are designed around actual results instead of just pretty wallpaper. Stop paying 5 different fragmented companies for poor to mediocre results. Take your business online to the next level with MediaTamer. For a free consultation and analysis of your business’ digital presence email firstname.lastname@example.org
1 thought on “Is Your Company Digitally Fragmented?”
Does anyone know of other companies that can pull it all together in an effective way? I’ve had experience with a few good ones, but they always end up being over burdoned and have too many clients to really do a good job.
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